“Error 404 pages on #travel websites – the good, the cute and the ugly” via @Tnooz

“Error 404 pages on travel websites – the good, the cute and the ugly” via @Tnooz.

“Whether they are as a result of a user incorrectly typing in a URL or a problem with navigation or functionality, error screens (or HTTP 404 pages, as they are officially known) are a huge source of frustration for consumers.

There is no solid set of rules as to what a website should do with the design of a 404 page but, as Econsultancy outlines rather well, best practice should centre on being informative, speaking in the right non-techie language, throw in a search box, provide useful navigation and enable some form of tracking so developers can work out what might be going wrong…

TripAdvisor injects a little bit of humor…

And Utrip…

JetBlue heads down the emoticon route…

Priceline keeps it on-message with the rest of its marketing…

Hotel Tonight misses the Loch Ness Monster, but…

Budget Travel gets very creative…

For more good and bad 404 error pages, check out the full story on Tnooz.”

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