“…What are the emerging trends and opportunities [in mobile]? EyeforTravel.com goes in search of answers and identifies five central themes for mobile.
1. Smartphones are here to stay; not just for the last minute!
2. M-Commerce is ramping up but it is still the Wild West
3. The merging of social, local and mobile is “not just a flickering hope”
4. Discounting in the mobile channel is a mistake
5. Crystal ball gazing…think geography, TV, marketing and tablets
To read more about each trend, read the whole article online at ehotelier.