Do rewards really make you work harder? You may want to rethink your answer.
“Despite their widespread use, most research finds that incentives are terrible at improving performance in the long-run on anything but mindless routine tasks, because the fixation on prizes clouds our creative thinking”
The Harvard research study looks into the idea of giving people the reward up front with the idea that if you are not working up to your potential and improving that the reward will be taken away. “Humans process loss differently than gain… in that people become psychologically territorial about their own stuff” and once they see the reward as their own they tend to be less than willing to return it.
What does this mean for travel incentives… How can this idea be used to bring in new customers? We will have to wait and see.