Travelers prefer apps for mapping & mobile Internet for planning via @hotelmarketing #travel

“According to figures from Nielsen, 95% of all mobile traffic for travel-related content comes from native mobile apps, with Google Maps being the clear category leader, accounting for 78% of all time spent in the travel category in June 2012.”

Read more about travelers’ preferences on Hotel Marketing: http://www.hotelmarketing.com/index.php/content/article/travelers_prefer_apps_for_mapping_and_mobile_web_for_planning/

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