Interesting stats from @expedia on summer travelers’ use of #mobile devices via @hotelmarketing

Some interesting stats from Expedia about how consumers’ mobile hotel booking habits:

  • “More than half of online adults (61%) own and use a smartphone, e-reader device or tablet device.
  • Younger online adults are significantly more likely to own and use a smartphone than their older counterparts, while older adults ages 55+ are significantly more likely to own and use a standard mobile phone than younger online adults.
  • Eighty-six percent of online U.S. adults who had an overnight summer vacation took pictures while on their most recent summer vacation. Of those vacationers, 58% of them shared those pictures through social media during their most recent vacation.
  • Fifty-four percent of online U.S. adults who took photos on their most recent vacation report sharing pictures on Facebook during their trip and 55% percent report sharing pictures after their most recent vacations.
  • Only 9% of report sharing pictures via Twitter during their trip, while 7% report sharing pictures via Twitter after their trip.
  • 6% report sharing their pictures during their vacation via Instagram, while 7% report sharing their pictures after their vacation via Instagram.
  • Overall and across all networks, 59% of online adults who took pictures on their most recent overnight vacation report sharing photos after their vacation, whereas 58% shared almost exclusively during their vacation.
  • With 63% of online adults who took a summer vacation including an overnight stay used a car this summer traveling via the open road, 52% of drivers had a smartphone and drove using GPS preferred on-dash GPS for navigating while only 37% preferred their smart phones.”

Read the full article at Hotel Marketing: “Summer travelers’ mobile hotel booking habits.”

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