Business Insider created a list of the best brands on Instagram. Check out a few of my faves below and for the full list, visit “These Brands Are Doing Amazing Things With Instagram”.
Trendy glasses company Warby Parker has hosted “Insta-Walks” in NYC. Fans were invited to chronicle a walk from the company’s headquarters in Soho to the rooftop of the Gansevoort in the Meatpacking District on Instagram. This resulted in awesome photo promotions and happy fans, drunk off of Warby Parker-themed drinks.
Tiffany’s incorporated the photo-sharing app into its January campaign about (what else but) true love.
The jewelry company hired fashion blogging couple Scott Schuman (the Sartorialist) and Garance Dore to document snapshots of love stories in New York and Paris on Instagram. Couples could submit their own photos using Tiffany’s downloadable Instagram filter.
Tiffany’s has also given fans an inside look into how the jewelry is actually made.
NH Hotels might not have the most followers, but the global hotel chain is engaging in Instagram in a really creative way. At the beginning of 2012, NH has gave its followers a challenge: to “capture a moment when something is beginning, a zero instant” on Instagram and use the hashtag #WakeUpPics. (The hotel’s slogan is “Wake up to a better world.” The winners received luxurious vacation packages.
No one should be too surprised to see Starbucks on this list. The coffee giant’s photo feed primarily focuses on featuring product shots and giving viewers intimate, behind-the-scenes looks into the company’s headquarters and shops in which the coffee is actually made.
But Starbucks’ page is only the beginning. Fans use the #Starbucks hashtag to create a rich array of user-generated content.