“Pitching the media, for lack of better word, is a seduction. Members of the media are pitched dozens, if not hundreds, of times a day. They are like the most beautiful woman at the bar. You need to find a way to stand out from the crowd.
Be attentive, be funny, be generous and be persistent, without being obnoxious.”
Read further for the five steps that will help you “seduce” media and secure coverage for your clients: It’s not a pitch, it’s a seduction – Muck Rack.