“Selfridges Goes Brandless” via Pulp & Fiber #marketing #branding

Yup, you heard that right. Selfridges, a British department store, is removing the brands from some of their top-selling products for their “No Noise” campaign. Brands like Levi’s, Marmite, Heinz and Beats by Dre will be going “naked” for the duration of the campaign. Recognize any of these labels with the brand name wiped out?

When asked about the reason for the campaign, Selfridges explained: “As we become increasingly bombarded with information and stimulation, the world is becoming a noisier place. In an initiative that goes beyond retail, we invite you to celebrate the power of quiet, see the beauty in function and find calm among the crowds.”

What do you think of this very unique idea? Do you think that it’s just an effort to drive sales and earn more marketshare? Do you think that it will be good for Selfridges’ brand?

Love to hear your thoughts! Read more at Pulp & Paper


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