The Facebook News Feed Conodrum

Like the current Facebook News Feed? Don’t get too comfortable, because it’s in for another shake up.


Facebook, in its quest to take over the Internet, wants to expand its News Feed to display just that: actual news. Instead of focusing on updates from users’ friends and family, Facebook wishes to display personalized, quality news to users’ Facebook homepages. The new News Feed is currently under development, emphasizing which content it thinks users should read, rather than what the users want to read.


Vice President of Product, Chris Cox, is the person campaigning for a literal News Feed – which is being called Reader. He envisions Facebook as replacing the morning newspaper; in his mind, the new routine will be: wake up, read Facebook over coffee and head off on your day.


The goal is to make the site useful, easy to view and aesthetically pleasing. However, the aesthetic part is proving hard to nail down. The “Reader” Version 1 initiative unsuccessfully unrolled to a small number of users with larger posts from media. The posts took up more page ‘real estate’ and angered a lot of users. The Reader’s launch is at a standstill now as the Facebook team tries to decide what design angle to take for Version 2.


Facebook wants to focus on pushing out and highlighting “high-quality” content, but is this truly what the user wants to see? This is just the beginning of several questions that have yet to be answered by Facebook, such as:

  • Will users be open to larger news stories and less fluffy viral stories by BuzzFeed?
  • What exactly is “high-quality content? Who is the judge of what content deems is low- or high-quality?
  • Are less journalistic, viral posts a bad thing? If people are happy and engaging highly with them, why reduce their visibility?
  • What does this mean for smaller businesses and brands?


While the Facebook News Feed could revolutionize our morning routines and the further change the way we read actual news, do you think that these changes will be positive or negative for users and brands?


Source: All Things SD






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