Facebook Rolls Out Improved Advertising Capabilities

New features improve targeted Facebook advertising.

Facebook rolled out new targeting features for advertising on February 20th, allowing advertisers to narrow down their targeted demographics more specifically.

Geographical improvements include targeting specific zip codes, in addition to more general countries, states, and cities. For example, businesses based out of Los Angeles proper may now also target surrounding areas like Burbank or Irvine simultaneously using zip codes.

Event and relationship targeting are also more specific than previously. Advertisers may target a life event change over the past three months instead of a longer-term six- or twelve-month window. Advertisers could previously only target four kinds of relationship changes, but there are now 11 different kinds to select from, including civil unions, domestic partnerships, separated, etc.

Source: http://blogs.wsj.com/digits/2014/02/20/facebook-narrows-the-target-for-advertisers/


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