Pinterest is narrowly in the lead when it comes to online popularity, with 21% of users on Pinterest and 18% on Twitter respectively, according to Pew Research Center’s 2013 study. It even became the third most popular sharing channel at the end of 2013. According to MediaBistro, there are currently 70 million active Pinterest users and 68% of them are women. The average retail order placed by Pinterest shoppers is $169 vs. $95 from Facebook and $70 from Twitter. With Pinterest’s proven rapid growth, woman-centric audience and proclivity to lead to higher spending than other social media channels, hoteliers should be implementing this social channel into their marketing immediately.
DJ Vallauri, Lodging Interactive Founder and President said: “Pinterest is the perfect place for hotel marketers to organize images and information into boards for specific categories.” Additionally, Vallauri noted: “A hotel’s followers will see pinned content and they can like, comment or re-pin it to their boards. Items of interest may contain links to the site where the image originated. Pinterest pins, like Facebook, have the opportunity to go viral. Unlike Facebook, visitors don’t need to be friends with someone to follow their board. The key is simply sharing a common interest.”
Now that you know these facts, will you start using Pinterest to market your property online?