Online Travel Booking Players Make Moves

Could traditional online travel booking companies such as,, and Priceline move into a territory classically reserved for hotels?

Booking players are moving toward app creation and development that will enable them to take over some of hoteliers’ day-to-day operations, such as checking in, upgrading rooms and ordering room service. They also extend into concierge services, like making dining reservations, scheduling tours and providing in-destination activities.

Do you think these moves will improve sales partnerships or create a new battle between OTAs and hotels?



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