Allegiant Makes Controversial Move

Allegiant, a low-cost airlines, has decided to begin charging travelers $5 fee for printing boarding passes beginning this month. They are not the first airline to introduce this fee, as Spirit first introduced a $5 printing fee in 2012 and increased it to $10 in 2013.

 

Allegiant has copied Spirit’s moves towards incremental fees before, as they began charging for carry on bags in 2012. Frontier Airlines is another airline that charges for bags.

 

In addition to being a cost saver for the brand, charging a fee for boarding passes will push more passengers to use their mobile application.

 

Do you think this is a positive move for Allegiant?

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