Travel-booking website Hipmunk polled 3,000 travelers in October to study the difference in travel values between millennials (aged 18-34) and Gen-X travelers (35-54). Those polled were currently users of Hipmunk’s application, website or on the company’s email list.
“Airlines used to live in a world where the only things that mattered were fares and schedules,” says Hipmunk’s CEO Adam Goldstein. “Millennials show how the industry is shifting. Tech-savvy travelers care more about the in-flight experience.”
They discovered 45% of millennials wish to e-chat or play games with passengers (vs. 36% of Gen-Xers). 79% of millennials would enjoy seasonally themed snacks and movies and 24% would pay extra for a child-free flight (I’m definitely one of these!).
They also uncovered that millennials book their vacations later than Gen-Xers, usually less than six months in advance.
Expedia’s business travel site, Egencia, also uncovered some similar information about this generation of travelers; the site discovered that millennials can’t live without onboard WiFi and would prefer to pay for good meals on flights (than eat free, unappealing meals).
really interesting article about millennials, thanks for sharing!